I finally got around to reading one of the most cited business books of the decade. In fairness to me, I did read the original Wired article from October 2004 when it first came out.
Long Tail, The, Revised and Updated Edition: Why the Future of Business is Selling Less of More by Chris Anderson is the detailed examination of how we are moving from a hit-based society to a niche-based society. The thesis was more interesting four ago, today it seems so obvious. It is a good book, but most would be better off reading the Wired article first and then deciding if they wish to go deeper on the topic before picking up the book.