I wanted to learn more about personal branding, so I read this book.
Me 2.0: Build a Powerful Brand to Achieve Career Success by Dan Schawbel is about personal branding for the Millennial generation. Yeah, I am Generation X, so I knew going into this book that I wasn’t the target audience. The last time I read a book that focused on the Millennial generation, I gave a scathing review.
Fortunately Me 2.0 provides solid advice in a friendly conversational writing style. Because of my branding problems with Coffee Hero and this site, I wanted to take a step back and reassess things. This book helped me do that, but I fully expect this to be an ongoing process. Me 2.0 begins with a Brand Discovery process that I found very helpful. The second half covers more of how to execute that brand strategy.
Even though Me 2.0 is directly speaking to the Millennial generation, I think most of the advice can transcend generations, especially if you are currently out of work and need to re-brand yourself in a competitive job market.
One of the exercises in the book is to ask this question to friends and co-workers:
What are the top 5 personality attributes others use to describe me?
If you want to help me with branding, feel free to leave a comment answering that question. If you wish to be anonymous that is fine. For SPAM filtering reasons, anonymous comments can take longer to show up on the site.