Me 2.0

I wanted to learn more about personal branding, so I read this book.

Me 2.0: Build a Powerful Brand to Achieve Career Success
Me 2.0: Build a Powerful Brand to Achieve Career Success by Dan Schawbel is about personal branding for the Millennial generation. Yeah, I am Generation X, so I knew going into this book that I wasn’t the target audience. The last time I read a book that focused on the Millennial generation, I gave a scathing review.

Fortunately Me 2.0 provides solid advice in a friendly conversational writing style. Because of my branding problems with Coffee Hero and this site, I wanted to take a step back and reassess things. This book helped me do that, but I fully expect this to be an ongoing process. Me 2.0 begins with a Brand Discovery process that I found very helpful. The second half covers more of how to execute that brand strategy.

Even though Me 2.0 is directly speaking to the Millennial generation, I think most of the advice can transcend generations, especially if you are currently out of work and need to re-brand yourself in a competitive job market.

One of the exercises in the book is to ask this question to friends and co-workers:

What are the top 5 personality attributes others use to describe me?

If you want to help me with branding, feel free to leave a comment answering that question. If you wish to be anonymous that is fine. For SPAM filtering reasons, anonymous comments can take longer to show up on the site.


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  1. Thanks for the review Michael. It means a lot!

  2. Interesting topic, Michael.
    From Dan’s blog, I would say you have a couple of attributes in common:
    • Resourceful
    • Creative
    I would add:
    • Disciplined – you tend to like to push your limits
    • Intellectually curious
    • Adventurous – probably a function of the other attributes

  3. @TigerAl – Thanks! BTW, I bought some truffle salt and now use it on my eggs. I *love* it! Great tip.

  4. MAS personality traits:

    * Inquisitive vs curious
    * Critical / thoughtful
    * Observant
    * Enthusiastic
    * Caffeinated* (okay that’s a cheat)
    * Open-minded

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